Friday 18 May 2012

The Era Of The Smart Tag Is Upon Us.....



NFC  or Near Field Communication is the new buzz word from the Telecommunications industry. It is a set of standards for Smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimetres. 


NFC isn't really new... or cutting edge. In fact this technology (or a variation of sorts) is already being used throughout the world - especially in Japan. NFC like RFID can quickly swap information between devices when they're touched together.


So What are Smart Tags....


NFC Smart Tags are Sony's new fun and innovative take on using NFC for everyday use; previously NFC has been used for making mobile payments (Google Wallet) and public transit systems (oyster cards use RFID). Now Smart Tags can give your NFC-equipped Android phone a series of commands to keep you from performing repetitive tasks. 
For example, swiping your phone by a Smart Tag beside your bed could turn your phone silent, activate your alarm for the following morning and turn off unwanted features such as Wi-Fi or Bluetooth. Why not do this manually?!? Because once you start using these Smart Tags there is a certain charm to swiping your phone and knowing it is all done in the blink of an eye. 

Would your life not be easier if you could merely sit at your desk in work and with a swipe of your phone WI-Fi is switched off, phone is put too silent and your diary application is launched showing your meetings for the day?

What about getting into the Car and with one swipe GPS is switched on, Bluetooth is activated and your navigation application is loaded. All very handy and time saving in a world were everything moves at a million miles an hour. 

I think Sony's new Smart Tags take NFC technology to a whole new level. Instead of using NFC solely as a payment tool like other competitors Sony have focused on a different value to the NFC chip. The ability too totally customise the Smart Tags as you see fit makes NFC work for you rather than it be a one way deal. But as Sony have with the Smart Tags we will leave the decisions up to you!















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