Sony Xperia S Promotional Box Arrives!

Thought I would write another blog to tell you about some lovely promotional material that arrived for the Xperia S!




The promotional material continues their advertising idea of ‘Made of Imagination’ more about this innovative marketing plan below.




The box came filled with goodies such as: Sherbet UFO's, Play dough, tiddly winks and information about their flagship phone (read the previous blog about the Xperia S to learn more).




Yet again Sony have had the forwarding thinking too make sure everyone and not just the consumers know about their interesting and innovative marketing strategy. Getting the sales advisors that they rely on to sell their products involved is a great way to push the brand. At the end of the day these are the people that they trust to sell their products.

"The idea of getting sales assistants to create our own ideas of what is inside an Xperia S with the play dough I thought was fantastic!" said Michael Jameson of T-mobile Southport.

It's too easy for other companies to roll out the same old promotional material with the same boring sweets and leaflets about the "newest handset" this was a breath of fresh air!

Hope this update was useful! I have written about Sony's ‘Made of Imagination’ campaign below.





The integrated ad campaign entitled ‘Made of Imagination’ will include TV, print, digital, out-of-home and retail activities. A 60-second TV spot directed by Academy Award nominee, Wes Anderson starts airing across Europe this Saturday, on March 24. Developed together with McCann Worldgroup, PHD and LBi, the Made of Imagination aims to show off the Xperia’s range design and entertainment features.
Steve Walker, chief marketing officer at Sony Mobile Communications said, “Xperia smartphones are a cornerstone of Sony’s entertainment experience and we wanted to create a campaign that is true to Sony, one that is unique, memorable and sparks consumers’ curiosity and imagination. The Made of Imagination campaign demonstrates that Xperia smartphones are made of more than microprocessors and memory chips – they are designed to let consumers use their creativity and imagination to drive connected experiences that interest and excite them.”

The TV spot features children and the script is based on the thoughts of an 8 year old boy. The same stop motion animation techniques as in animated films such as ‘Coraline’ and ‘Fantastic Mr. Fox’ were used to create the video. The music is written by Jonsi from Icelandic group, Sigur Ros. The campaign focuses on Play, Watch, Listen, and Create.

Location:Chapel St,,United Kingdom

Sony Xperia S

The Sony Xperia S is the flagship smartphone and the first to come to Europe badged as purely Sony. 

As ever Sony lead the way with there sleek and impressive design. You will love the see-through strip at the bottom of the device, which also houses the home, menu and back soft-keys and the phone's antenna system. It's a really nice design touch and sets it aside from rivals.

 One of the greatest features of this ground breaking phone is its 720p HD resolution which will hands down beat any other phone on the market for watching movies on the move.

 Like previous Sony "Ericsson" models a fantastic feature is the 12-megapixel resolution camera which also offers the excellent shot-to-shot technology which almost eliminates the shutter-lag between taking pictures, couple this with Sony providing full HD recording and you have a handset which can cope with what ever you want it too shoot. Even the front facing camera has the ability to record in HD which has been a severely lacking commodity in other competitors.

The 1.5GHz dual core processor provides more than enough punch to handle any tasks required of it, beating the current market leading models with ease. Boasting a massive 32gb internal memory you can be assured you will always have space for pictures, music and movies a plenty.

An HDMI-out port and NFC support as well as access to the Sony Entertainment Network, make sure the Xperia S has a focus on music, gaming and films that other devices lack especially with the excellent Need for Speed shift already included making sure you hit the ground running from the moment you switch the phone on.

The Xperia S is a feature packed phone and will be a massive competitor on the market. The camera is one of the best-specced ever seen on an Android device, while it's also got plenty in the engine room to keep things ticking over. Most of all though you will be impressed by the excellent design which will surely have Apple and HTC bracing themselves.