Sony Xperia S Promotional Box Arrives!

Thought I would write another blog to tell you about some lovely promotional material that arrived for the Xperia S!




The promotional material continues their advertising idea of ‘Made of Imagination’ more about this innovative marketing plan below.




The box came filled with goodies such as: Sherbet UFO's, Play dough, tiddly winks and information about their flagship phone (read the previous blog about the Xperia S to learn more).




Yet again Sony have had the forwarding thinking too make sure everyone and not just the consumers know about their interesting and innovative marketing strategy. Getting the sales advisors that they rely on to sell their products involved is a great way to push the brand. At the end of the day these are the people that they trust to sell their products.

"The idea of getting sales assistants to create our own ideas of what is inside an Xperia S with the play dough I thought was fantastic!" said Michael Jameson of T-mobile Southport.

It's too easy for other companies to roll out the same old promotional material with the same boring sweets and leaflets about the "newest handset" this was a breath of fresh air!

Hope this update was useful! I have written about Sony's ‘Made of Imagination’ campaign below.





The integrated ad campaign entitled ‘Made of Imagination’ will include TV, print, digital, out-of-home and retail activities. A 60-second TV spot directed by Academy Award nominee, Wes Anderson starts airing across Europe this Saturday, on March 24. Developed together with McCann Worldgroup, PHD and LBi, the Made of Imagination aims to show off the Xperia’s range design and entertainment features.
Steve Walker, chief marketing officer at Sony Mobile Communications said, “Xperia smartphones are a cornerstone of Sony’s entertainment experience and we wanted to create a campaign that is true to Sony, one that is unique, memorable and sparks consumers’ curiosity and imagination. The Made of Imagination campaign demonstrates that Xperia smartphones are made of more than microprocessors and memory chips – they are designed to let consumers use their creativity and imagination to drive connected experiences that interest and excite them.”

The TV spot features children and the script is based on the thoughts of an 8 year old boy. The same stop motion animation techniques as in animated films such as ‘Coraline’ and ‘Fantastic Mr. Fox’ were used to create the video. The music is written by Jonsi from Icelandic group, Sigur Ros. The campaign focuses on Play, Watch, Listen, and Create.

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